It will be a huge surprise if Rihanna doesn’t release a hit song titled “Yass, take all my money”, this year, as this was the resounding response from the Rihanna Navy when she finally released the highly anticipated video campaign for her beauty line, FENTY BEAUTY BY RIHANNA.

The video practically broke the beauty internet with its clear and diverse representation of FENTY BEAUTY’s tagline “The New Generation of Beauty”, featuring models slaying in what seems to be a nude lip gloss collection, which will probably be the first of many sensational collections to drop. Peeks of Rihanna’s signature glow also featured, suggesting the release of a range of highlighters. I am personally holding thumbs for a red lip gloss collection to drop soon after, because if anybody is the queen of a red lip, it’s Miss Fenty herself.

Fenty Beauty will officially drop at 12:00 AM Pacific Time (PT) on the 8th of September 2017 and will be available to the global public at Sephora and Harvey Nichols retailers. South African beauty addicts will be able to get their hands on Fenty Beauty products via the Fenty Beauty website. (P.S. the release time converted is 09:00AM on the 8th of September so you can spend your Thursday night dreaming about the best purchase of the year before you actually make it.)

Follow @fentybeauty on Instagram to watch the video (over, and over, and over again). Now let’s all say it together… YAAAASSSSSS!! TAKE ALL MY MONEY, RIH!!!


(image credits: @fentybeauty Instagram)

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