I DIDN’T KNOW A DRUGSTORE FOUNDATION WOULD BE SUCH A GREAT INVESTMENT

After a couple of weeks of suffering minor chest pains at the thought of the new price on my favourite makeup foundation, I decided to take a leap of faith and hop onto the drugstore foundation bandwagon. A difficult decision, but one I’m glad I made.

Drugstore Foundation

A drugstore foundation is usually a quarter to half the price of a designer foundation and is available at “drugstore” chains like Clicks and Dis Chem. There are various brands which cater for makeup lovers of all skin types and shades. The gag is finding the perfect one, but with the affordability attached to drugstore foundations, there is plenty of room for trial and error when it comes to finding that perfect match.

Finding The Right One

My search for the perfect drugstore foundation began in my subconscious when I started spending more time watching YouTube makeup reviews. As if the universe was hinting at what would transpire in the months to follow, drugstore foundation reviews kept creeping up on my suggested videos to watch. The likes of LA Girl, NYX, Loreal, Rimmel London, Revlon and Maybelline made plenty of appearances, and I found myself visiting the makeup aisles of my favourite drug stores more frequently, to find my shade. I compiled a list of shades I had matched online and spent at least 10 minutes at a time trying to figure out which one to opt for.

LA Girl Pro Coverage Illuminating Foundation and NYX Total Control Drop Foundation quickly became my favourites, but due to the oily nature of my skin during Summer, I knew these were a no go. P.S. these two foundations are great if your skin is on the dryer side.

It is important to understand your skin type when trying to find the correct foundation – drugstore or not. Differentiating between a mattifying product and one which moisturises will make it easier to choose and can be the ultimate deal maker or breaker when it comes to forging a long term relationship with your chosen product. Also, a foundation with an SPF (sun protection factor) of 20 or more is a win!

My Final Choice

You know how I keep referring to the universe and its hints? It’s not a joke. (I’m just waiting for the universe to hint at this week’s lotto numbers so that I can be rich). I repeatedly saw pictures and videos of Rimmel’s Lasting Finish 25 Hour Foundation on my social media and before I knew it, I had Googled the product and made a note of two possible shades: “Natural Caramel” and “Warm Caramel”.

Jackpot! Not the lotto, but I finally found the perfect drugstore foundation for my skin type and shade. I initially purchased “Natural Caramel” as it appeared to be perfect in the store but it looked considerably darker once I applied a full face when I got home. Needless to say, I was forced to return the product for a lighter shade and was able to purchase the shade “Honey”, which was recently released as part of Rimmel’s new Caramel Chocolate shade range.

Having already been obsessed with the coverage and light weight finish I got from “Natural Caramel” (even though it was a tad darker), I fell deeper in love with Rimmel Lasting Finish 25 Hour Foundation in the shade “Honey”.

Rimmel’s Lasting Finish 25 Hour Foundation is a medium to full coverage, hydrating foundation which has an SPF of 20 (check) and promises to do the following:

  1. blend seamlessly into the skin (check)
  2. be sweat, heat and humidity resistant (hello naughty summer pores, check)
  3. be transfer proof (check)
  4. wear for 25 hours (check) – 12 hours is my personal threshold. I’m yet to see the day(s) when I’m required to wear foundation for 25 hours.

This is officially the first drugstore foundation to tick all of my checkboxes and deliver the coverage I’ve grown to love since I started wearing makeup.

I now realise the importance of having one or two drugstore foundations in my makeup kit and cannot wait to try the rest I’ve come across. The fact that this exercise doesn’t break the bank but has such wonderful physical returns, is the ultimate joy.

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